Our 5th international Social Business Summit Bringing  together the WEB’S and Human Behavior most forward thinking innovators to discuss Behavior Economics and it’s applications in era of real time and permanent technology revolution


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Dan Ariely

James B. Duke Professor of Psychology & Behavioral Economics at Duke

Dan has taken the house down at Google, Intuit, Fidelity, Netflix, P&G…and the list goes on. Dan is sought after by the best companies to provide thought leadership and drive change. Anyone who has worked with Dan would drop anything to do it again. For credentials, Dan is the author of two New York Times…

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Keren Litani

Founder & Chair, Socialize

Keren is a serial entrepreneur. She is the founder and chair of Socialize Summit, where top experts across industries gather to share knowledge and insight about business and technology challenges relating to the emerging social layer of business. Keren keeps herself busy by running multiple events throughout the year, including the prestigious Socialize conferences, as well…

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Yoni Assia

Founder & CEO , eToro

eToro was founded with the vision of disrupting the old banking industry and replacing it with a new online, transparent and social financial system for the benefit of everyone. Within 6 years since the foundation of eToro my company has been transformed into the world’s leading social investment network. We did it with a strong…

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Kira Radinsky

Kira Radinsky | CTO and co-founder, Sales Predict

Dr. Kira Radinsky is the CTO and Co-founder of SalesPredict, where she is building solutions to transform the way companies acquire and retain customers using Predictive Analytics. One of the up-and-coming voices in the data science community, she is pioneering the field of Web Dynamics and Temporal Information Retrieval. Her current work focuses on the…

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Yoav Shoham

Chairman, Timeful

Yoav is a professor of computer science at Stanford University, and co-founder and chairman of Timeful. An expert in Artificial Intelligence, Yoav is a former Director of the Stanford Artificial Intelligence Laboratory. The Israel native has co-founded several companies, including TradingDynamics, which was sold to Ariba in 1999, and Katango, which was acquired by Google…

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CEO, founder and partner of Enterprise Gamification Consultancy LLC

MARIO HERGER is CEO, founder and partner of Enterprise Gamification Consultancy LLC, a strategic consulting group focused on gamification, innovation, social business, and intrapreneurship in the enterprise. He had been Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP where he had worked for 15…

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Omri Rosenzweig


Born and raised in Israel, Omri started his professional training at the age of 15 in the Theatre department  of the  “Thelma Yellin” high school for performing arts. Then continued to the army, Serving as a singer for the IDF Representative band. After the army omri started his higher professional Education and training at “Circle In The Square…

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D.J Shira Arad

Shira Arad, the first lady of ELECTRO and TEK and defiantly the prettiest DJ in Tel Aviv joins us at the fest and will run a précised summer time journey of TEK and HOUSE. Shira combines electro music with Balkan and middle east touch. Her music is a collaboration between east and west, old school and…

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Merav Oren

Serial & Multidisciplinary Entrepreneur, Founder of WMN

Multidisciplinary Entrepreneur, Founder of WMN Founder & CEO of Agora – The Public Space  focused on Innovation, Lifestyle, Design & tech. Agora, launched in 2007, works with commercial entities, Municipalities and nonprofit organizations, providing services and solutions designated to create and sustain public spaces that build stronger communities. Two new social ventures of Agora are WMN – a co-work space and ecosystem…

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Ronit Ben-Basat Rom

CEO, Israel- America Chamber of Commerce

Ronit Ben-Basat Rom joined the Chamber in 2013 after many years as a senior manager, including 24 years as Vice President of Human Resources at LSI Logic, Cisco (in Israel and in San Jose, CA), Cellcom and Check Point. Her educational background includes degrees in business administration and organizational behavior from Tel Aviv University and participation in…

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Founder, SALTY Features

Yael Melamede is the founder of SALTY Features – an independent production company based in NYC whose goal is to create media that is entertaining and enhances the world. Melamede’s film INOCENTE, directed by Sean and Andrea Fine, won the 2013 Academy Award for Best Documentary Short. Additional award winning films include: WHEN I WALK,…

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Guy Preminger

Partner and Technology Leader, PwC

Guy is an assurance partner at PwC Israel and the Technology leader. He is a member of the Executive Board of the Israeli firm. Guy joined the Israeli firm in 2002 and has extensive experience in auditing financial statements and providing assistance and financial consulting. In addition, Guy has extensive experience in IPOs in Israel…

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Eytan Avriel

Co-founder of TheMarker

Eytan Avriel is a co-founder and Managing Editor of TheMarker, the business newspaper of the Haaretz Group. He is also the chief editor of TheMarker.com, Israel’s most respected online source of business news and analysis. Columnist. TV commentator. Lecturer.

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Hadas Slonim

VP Marketing,‎ Epoch Times Israel

Hadas Slonim is a Co-founder of the Israeli Chapter of Epoc Times, accountable for successful collaborations with entities such as Socialize, TED Med and others. She is the mother of 4 great kids and successful in combing wonderful career with family matters. Her work includes productions and organizing quality content events, and maintaining the high standards of…

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Eyal Levinter

Editor in Chief at ‎The Epoch Times Israel

Eyal Levinter is the editor-in-chief of the Israeli Epoch Times Magazine. Levinter takes creating a media outlet that report truthfully and responsibly, that inspires and broaden one’s mind, as his mission. He has been covering, researching and speaking about the Chinese economy, society and politics. In his in-depth reporting he strives to thoroughly explain the…

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Roy Goldenberg

Internet and Digital Leading Reporter , Globes

Roy Goldenberg is the Internet and Digital Leading Reporter at Globes national daily business newspaper in Israel, reporting and writing about internet and mobile entrepreneurs and startups, online publishers, eCommerce websites and covering news from the technology industry abroad . Previously he was the editor of Technology and Internet at Globes. Not only he reports on…

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Ben Kaminsky

Deputy Editor in Chief at Epoch Times Israel

Ben Kaminsky is the deputy editor of the Israeli Epoch Times Magazine. He has been covering technology for the magazine, writing in-depth stories and analysis about the trends in the high-tech world, about how technology is reshaping our world and changing our culture and economy, and has interviewed top technology thinkers.

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Topics Covered

Tech for Impact

How to use technology to improve the state of communities around the world

  • Introduction to Machine Learnings
  • How Prediction Analysis can improve the state of communities
  • Why we should all love Big Data
  • Finnovative – Meet the Shakers that use fin tech to help people improve their financials

All About Behavioral

  • Human Behavior most forward thinking innovators to discuss Behavior Economics and it’s applications
  • How would you design society if you didnt know where you’d enter?

Playful Design Thinking

  • Gamification
  • How motivation, capabilities, and opportunities interact to produce a behavior
  • How to analyze a target behavior for motivations, capabilities, and opportunities
  • How to conduct user interviews that help you uncover motivations
  • How to generate design ideas for driving desired user actions

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  • “If you go to one conference this year, make sure it’s a Socialize Event.”

    Yan Yanko, Mobile Campains Manager at Moblin

  • “Socialize was chock full of useful stuff. My head was spinning!”

    Limor Poran, CEO, Marketing HUES

Irrational Fest is a GALA evening with ground-breaking speeches for web enthusiasts and people that are interestead in New Economy ideas


Irrational Fest is the 5th International Social Business Summit in Israel, bringing together the WEB’S and human behavior most forword thinking innovators  to discuss Behavior Economics and its applications and the social dimension of decision making in an era of real time and a permanent technology revolution. 

* Sessions are in Hebrew & English


  • 17:00 Doors Open
  • 17:00pm - 17:45 Registration & Cocktail Party
  • 17:45-17:55 Keren Litani - Social Innovation
  • 17:55-18:00 Mr Cellophane - Surprise Session
  • 18:00-18:15 Dan Ariely - Mind The Gap

    How would you design society if you didn’t know where you’d enter?

  • 18:15-18:20 Guy Preminger Partner and Technology Leader, PwC
  • 18:20-18:35 Dan Ariely & Yoni Assia -Peer To Peer & The Psychology of Money
  • 18:35-19:35 Dinner and Networking Break
  • 19:35-19:50 Finnovative - Meet The Shakers & Movers

    In this 1:4 session you will come to meet some innovative ideas: Boaz Gordon, Eyal Levinter, Ronit Ben Basat, Merav Oren

  • 19:50-20:10 Mario Herger - Playful Design Thinking
  • 20:10-20:30 Kira Radinsky - The future of Predictions and Economy
  • 20:30-20:40 Keren Litani & Yoav Shoham talks on Timeful
  • 20:40-21:00 Yoav Shoham -Why philosophy is relevant to software developers
  • 21:00-21:05 Yael Melamede - The journey of a reluctant entrepreneur
  • 21:05-21:30 Closing Keynote - Dan Ariely
  • 21:30 - 22:30 Party Time! With D.J Shira Arad

Frequently Asked Questions


East is a wonderful venue located on 2 Kreminsky Street in the center of Tel Aviv in walking distance from Hashalom station. You can park at the Yahom parking lot on Walter Mozes 2 near by the venue for only 15 NIS. Parking is also available on the street according to municipality guidlines. It is always best to come...


Inspiring keynotes with comelling insights. Prime networking opportunities: This event has networking like no others. Meet likeminded professionals. Great Dinner and Alcohol. FINNOVATIVE STARTUPS AWARDS CEREMONY – Tech for Impact Entrepreneurs will get awasome prizes.


Clevels Policy Makers Government Officials StartUps & Entrepreneurs VC’s Technology Executives Business Strategists Marketers Capital Market leaders


A ticket to the conference Cocktail party Great Dinner The (Dis)Honesty Project – A 90 minutes documentry film to be broadcast at the event

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What are you waiting for? IRRATIONAL FEST!